29. Leveraging your podcast in your Customer Journey
·5 min
The episode is a solo monologue from host Annemarie, part of a series called 'Listener Interlead podcasting tips' aimed at coaches and consultants. It is specifically tip number 29. The core topic is integrating a podcast into the customer journey to generate business leads. Annemarie begins by critiquing ineffective marketing spend, termed 'bullspend', to contrast with her proposed podcast strategy. She frames the episode as advice for those who want to launch a podcast to nurture listeners into clients. The main content is structured around the three stages of the customer journey. Stage one, awareness, is when a potential client discovers they have a problem and finds the podcast. Stage two, consideration, occurs after the listener responds to a call-to-action and becomes a lead, engaging further with content. Stage three, decision, is when that lead books a discovery call or similar, becoming an inquiry. A recurring theme is building 'know, like, and trust' through this process. Annemarie highlights a key benefit: the podcast naturally filters out non-ideal clients as they self-select out. She emphasizes that a strategic customer journey, once mapped, works automatically year-round. The episode repeatedly references her 'Profitable and Purposeful Podcasting Masterclass', directing listeners to a website for more details. It ends with a call to action for the final tip, tip 30, and includes advertisements for LinkedIn and US Bank, noting the podcast is part of the C-Suite Radio Network.
