[Ep#376] Have BIG 2023 plans for your business – but unsure HOW to build the momentum you need? Here's how...

·24 min·2 clips

Anne-Marie Cross reveals the two bottlenecks that keep ambitious entrepreneurs stuck despite having big 2023 plans.

In this solo episode of The Ambitious Entrepreneur Show, host Anne-Marie Cross opens by acknowledging the common entrepreneurial struggle of having big plans for 2023 but lacking the momentum to execute them. She reflects on year-end planning and the importance of reviewing what worked and what didn't. Cross identifies that many entrepreneurs struggle with back-end systems, particularly client nurturing funnels, which are crucial in noisy markets. She introduces her observation from working with clients over several years that two specific bottlenecks keep them stuck: technology platforms that are disorganized and customer relationship building funnels that are missing or ineffective. The host explains that without these systems, entrepreneurs fail to remain top of mind with potential clients who may not be ready to buy immediately. Cross shares that she's developed a comprehensive service offering based on these observations, helping clients with brand messaging, podcast launches with robust strategies, technology implementation, and team building. She emphasizes the importance of cohesive messaging across all touchpoints, referencing her previous episodes about the three stages of the customer journey. Cross details the components of an effective system: the right message, the right opt-in (free gift), the right email sequence, the right technology, and the right team. She shares client feedback about how her email writing support helped maintain authentic voice. The host explains that technology must be streamlined, simple, and cost-effective. She concludes by inviting listeners to book a consultation through her website, annemariecross.com/lets-chat, and promotes her free resource at annemariecross.com/gift.

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