BAOS: Beer & Other Shhh Podcast · High Season Network

Episode #11: The Business Of Throwing A Craft Beer Festival with Erica Campbell (Blood Brothers) | The Business of Beer

·2 hr 33 min·5 clips

Nathan reveals a guest is behind their biggest project ever in 10 years of podcasting.

This episode features hosts C-Certified Brew Head and Nathan from Nathan Does Beer discussing a major upcoming project for their brand. They are joined by a guest who was instrumental in organizing this significant undertaking. The project marks the largest event in their nearly ten-year history. The hosts recount returning to their home studio after a six-and-a-half-week trip, including time in Florida. They emphasize that this new venture is unlike anything they have attempted before, even on a smaller scale. The conversation details how the project originated and continuously escalated in scope. Specific logistical challenges and the intense planning period are explored with their guest. A surprising element is the project's public announcement occurring prior to this podcast recording. The hosts express a mix of excitement and disbelief at the scale of what they are attempting. One memorable moment involves a technical adjustment to the lighting mid-conversation to improve the video quality. The undertaking is described as "wild" and "crazy" by both hosts, underscoring its unprecedented nature for them. The tone is casual and celebratory, marked by the hosts' enthusiastic reunion and inside jokes. The style is a conversational interview, blending personal reflection with business logistics. Craft beer enthusiasts interested in the business and event-planning side of the industry would love this episode. Listeners seeking a deep dive into beer styles or brewing techniques might want to skip it.

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