Make Money as a Life Coach® · Stacey Boehman

Creating New Beliefs

·44 min·2 clips

Stacey says she spent four months becoming "the $25,000 coach" before raising her mastermind price.

1. Make Money as a Life Coach® focuses on creating new beliefs and why Stacey Baiman says belief work comes before strategy. 2. Stacey Baiman is the host, sales expert, and master coach, and she says she coaches about 5,500 coaches in 2K for 2K, 100-plus in her 200K mastermind, millionaires in a $2 million group, and 600 people in her entrepreneur coach membership. 3. The episode asks what changes when a coach stops trying to fix circumstances first and instead builds a new belief first. 4. Stacey says many coaches think they need a better offer, price point, message, funnel, or audience, but she argues that those moves often avoid the real issue. 5. She describes a coach in her entrepreneur coach membership who was trying to launch a new group after only three webinar sign-ups and was stuck on the thought that it might not be possible. 6. Stacey says that coach wrote down reasons she did not believe, examined her negative thinking, and then got stuck because the process never moved into actual belief creation. 7. Stacey argues that repeating a new thought or taking action from wanting to believe is not the same as truly believing it. 8. She says her evaluation process starts with what works, then what does not, then what to do differently, because beginning with failure can overwhelm the brain. 9. She uses her own $100,000 launch as an example, saying she had to abandon an ads strategy that would have taken six months or longer. 10. Stacey says the replacement thought was that there were already $100,000 worth of clients in her existing network who could buy a $5,000 offer. 11. She says that shift mattered because she stopped looking for a new strategy and instead made do with what she already had. 12. Stacey connects this to pricing, saying people often raise prices before believing in them and then collapse after a string of no's. 13. She recounts moving her 200K mastermind from $10,000 to $25,000 and spending four months getting to the point where she would not go back. 14. Stacey says that commitment helped her later move from $300,000 launches to $750,000, then $1.5 million, and then $3 million. 15. She also says she went from $325,000 to $860,000 in 12 months by changing her niche and offers after doing the belief work first. 16. Stacey says the same issue shows up when coaches cannot clearly explain the value of their coaching and then struggle to sell hard-money offers. 17. The tone is direct, instructional, and highly repetitive in places, with Stacey restating her core point for emphasis. 18. The format is a solo teaching episode with examples from her own business, her clients, and her membership offers. 19. Coaches building offers, pricing, or belief-based sales systems will get the most from this episode. 20. Listeners wanting a light overview without business coaching may skip it.

As heard by us

Belief work is framed as a pricing and commitment decision, and the examples make the case clearly.

Stacey Baiman treats changing beliefs as a business decision, and that gives the conversation its bite. She ties the shift to pricing, commitment, and the point where a coach stops negotiating with their own value.

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Why you'd press play

If your price still feels emotional, this one goes straight at that.

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