“This is just the beginning” became Stacey Baiman’s response to a launch failure and missing revenue.
1. Make Money as a Life Coach® episode “How to Recover Well” centers on Stacey Baiman’s launch of the Entrepreneur Coach Membership and the Entreport outage that interrupted purchases.
2. Stacey Baiman is the host, sales expert, and master coach, and she says she has been in business 10 years, with 8 years of the same offers.
3. The episode asks how a coach recovers after a launch problem, and Stacey uses her own failed checkout as the test case.
4. She says the launch drew over 250 live attendees and that people were commenting “EC” to request the link.
5. She explains that Entreport handled confirmations, member-portal access, and email delivery for the membership.
6. Stacey says Entreport had a DDoS attack on its external systems, and she notes that hundreds of businesses were affected.
7. She compares the disruption to a launch moment where urgency is highest, because people try to buy at the beginning and the end.
8. Stacey says the outage lasted days, not hours, and that emails alternated between “working” and “not working” within 15 minutes.
9. She describes the inbox chaos as a “disaster,” including a reminder email arriving eight hours after the live stream ended.
10. Stacey says she felt anxiety, frustration, humiliation, and embarrassment while managing the launch failure.
11. She repeats the phrase “this is just the beginning,” and says it helps her stay grounded instead of treating the launch as the end.
12. She also repeats “I go first, I go often, I go with purpose,” and ties it to leadership in coaching and entrepreneurship.
13. Stacey says the membership is designed to build entrepreneurial mindset, stamina, capacity, strength, and alignment with coaching values.
14. She says a colleague on Entreport was also affected during the last two days of her own launch, which reinforced the scale of the outage.
15. Stacey tells a stock-market example from a financial advisor who asked whether she could tolerate losing half the money overnight.
16. She says she has made million-dollar mistakes before, including one that cost $800,000 three years ago and another company error that cost $200,000.
17. The episode has a live, off-the-cuff feel, with Stacey speaking directly to listeners and pausing to respond to team updates and her own emotions.
18. Stacey mixes business language with informal self-talk, including jokes about breathing into a paper bag and saying “fuck” to release emotion.
19. Coaches and entrepreneurs facing launch setbacks will get the most from this episode.
20. Listeners wanting a polished strategy rundown may skip the long personal debrief.
