Make Money as a Life Coach® · Stacey Boehman

Lessons from 10 Years in Business: What It Means to Be ALL IN

·45 min·3 clips

“You can be right or you can be incredibly rich. That is the option.”

1. Make Money as a Life Coach® episode 374 centers on Stacey Baiman’s topic of “what it means to be ALL IN” after 10 years in business. 2. Stacey Baiman is the host and sales expert, and she frames the episode around her own $45 million in business revenue and a recent launch of the Entrepreneur Coach membership. 3. The episode asks what “all in” actually means when a coach wants results, not just effort, and Stacey says she will show how to test it. 4. She starts with her launch of the Entrepreneur Coach membership and says the first opening generated $1.5 million in new revenue. 5. She links that launch to “Making of the Offer,” a Cyber Monday behind-the-scenes experience that showed preparation, promotion, and delivery. 6. Stacey says listeners told her they did not realize what “all in” looked like until they watched her build and sell the launch. 7. Her first definition is acting on every idea of massive action her brain produces, as long as it is “within reason.” 8. She gives examples from the behind-the-scenes project, including “Have Lunch With Me,” where she explained founder’s bonuses while eating lunch for more than an hour. 9. She also filmed a full “day in the life” and says she chose action instead of assuming she would not have the energy. 10. Stacey contrasts those free, effort-based ideas with risky spending, including a retreat deposit example and a $25,000 networking-event marketing spend from her first full year. 11. She says she did not get clients from that event, but the experience helped her become the person who made $150,000 that year. 12. Her second definition of all in is no longer entertaining the option to quit, whether that means quitting a business, a price, or a launch date. 13. She says she does not push launches back for her $2 million group and treats the stated launch date as a commitment. 14. Stacey connects this to Tony Robbins’ “burning the boats” idea and to a year when she stopped entertaining the possibility of becoming a stay-at-home mom. 15. She says any energy around maybe quitting drains focus, and she frames that as incongruent with selling to paying clients. 16. Another definition is commitment without conditions on time or number of attempts, which she illustrates with a client who failed at group coaching several times before reaching a $50,000 month. 17. She says her own $15 million goal may take seven years from the year she was first on track for it, and she treats that timeline as acceptable. 18. Stacey says all in also includes investing financially, in time, and in emotional risk, and she gives examples like spending on 2K for 2K, master coach training, and a 100K group. 19. The tone is direct, instructional, and self-disclosing, with Stacey using client examples, personal numbers, and repeated definitions to teach the concept. 20. Coaches, entrepreneurs, and business owners who want a sharper definition of commitment would likely listen; people wanting a light motivational chat probably would not.

As heard by us

A coaching-led case for staying in the work through bad launches, long timelines, and uneven results.

This episode treats being all in as a refusal to bargain with the timeline. Stacey Baiman uses concrete wins to make the point: a new permanent offer, the Entrepreneur Coach membership, brought in $1.5 million in new revenue in its first launch; a client kept putting up group…

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Why you'd press play

You want a harder definition of commitment, not another pep talk.

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