Starting and Growing a Private Goal-Keeper Specific Business with Jack Carillo

·51 min·5 clips

Jack Carillo reveals how switching from cash to an organized model transformed his goalkeeper training business.

Leo Capparelli hosts Jack Carillo on the Soccer Coaching Business Podcast. Jack is a private goalkeeper trainer based in Orange County, New York, who started his business five years ago. He explains how he began coaching at age 15-16, influenced by his father and training at Star Goalkeeper Academy run by Dan Gaspar. Jack details his early career, including working at a facility and facing challenges like not knowing his worth, which led to underpayment. He left that facility after a negotiation issue and later tore his ACL, shifting to private training. Jack emphasizes the importance of fun, structured planning, and meeting players at their skill level in goalkeeper sessions. He describes how he handles mixed-skill groups by separating ages and skill levels in camps and clinics. Jack discusses the growth of his business, Carillo Keeper School, which now works with about 100 goalkeepers a year and employs eight coaches. He highlights the use of Demosphere software to manage registrations, track profits, and build a client database, moving away from a cash-based system. Jack shares his goals for the next five years, including expanding into residential goalkeeper camps in the Hudson Valley area. The episode also touches on topics like the pay-to-play model in U.S. soccer, burnout prevention, and advice for coaches starting a business. Jack stresses valuing client growth over money and recommends investing in business tools for efficiency.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Soccer Coaching Business Podcast