Start & Grow Your Nonprofit Podcast · Tim Needham

Episode 48 - How to Market Your Movement with Duane Zingale

August 19, 2025·54 min·5 clips

Dwayne shares how a 10-year missionary journey and a failed nonprofit pivot accidentally launched his marketing expertise.

In this episode, Tim interviews Dwayne Zingale, a marketing expert with a background in missionary work, to explore how nonprofits can effectively market their movements. They discuss the importance of storytelling, creating a cornerstone strategy document, and balancing visionary focus with operational needs. Dwayne shares insights on leveraging volunteers as advocates and the pitfalls of over-relying on social media tactics without a clear strategy.

As heard by us

Practical nonprofit marketing that treats story as mission work, not decoration.

Nonprofit marketing can get loud fast, but this conversation keeps coming back to mission, story, and stewardship. Dwayne Zingale's decade in YWAM and his marketing background give the discussion a grounded feel, and his point lands clearly: stories help people feel part of…

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Why you'd press play

When your nonprofit stories are not turning into support, this conversation gives you a reset.

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