Technology Revolution: The Future of Now

Technology Revolution: The Future of PR + AI – Can You Hear Me Now?

·55 min·5 clips

Bonnie D. Graham reunites with three PR visionaries to explore how AI is transforming public relations without the doom and gloom.

The episode begins with host Bonnie D. Graham introducing the theme of AI in PR, emphasizing a positive focus on opportunities rather than doom and gloom. She welcomes back three panelists from a previous episode: Matt Kovacs of Blaze PR, Faryar Borhani of Encore Capital, and Jeremy Fields of Newsmatics. Each guest shares updates on their AI adoption, noting that clients are often in early stages, using tools like ChatGPT, while agencies act as educators. The discussion moves to movie quotes selected by the panelists to frame AI's impact, including references to Blade Runner, Jurassic Park, and Peaky Blinders. Faryar Borhani predicts AI will make brand building more dynamic by co-designing with audiences through real-time insights, not boardroom decisions. Jeremy Fields agrees, highlighting AI's role in relationship intelligence and personalized customer interactions. Matt Kovacs discusses how AI can predict crises, using an example of a meat packing plant accident that could have been prevented with predictive analytics. The panel explores data sources for AI, including synthetic audiences that simulate persona reactions. Jeremy Fields explains how AI assists in media pitching by customizing proposals at scale and analyzing engagement. Faryar Borhani controversially states AI will replace jobs but frames it as an opportunity for professionals to focus on strategic thinking and nuance interpretation. Matt Kovacs predicts autonomous AI systems will handle the first 80% of social media crises with platform-specific responses. The episode concludes with advice for clients to ask PR agencies about their AI use during hiring, emphasizing its necessity in modern PR.

As heard by us

AI makes brand feedback faster, louder, and harder to sort.

The episode treats PR and AI as a plain business problem: how companies get attention, read reaction, and keep up as social media and AI make everything feel more immediate. Bonnie D.

Read the full review in PlayNext →

Why you'd press play

You want a hopeful PR-and-AI conversation that feels current, not ceremonial.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Technology Revolution: The Future of Now