Luck Isn’t Random—It’s Designed | Judd B. Kessler

October 6, 2025·1 hr·5 clips

Discover how hidden markets, not prices, decide everything from dating to Taylor Swift tickets.

This episode of The Art of Charm features an interview with Judd B. Kessler, an economics professor at the University of Pennsylvania and author of "Lucky by Design." Kessler argues that luck is not random but can be strategically influenced by understanding hidden markets. These are systems that allocate scarce resources like jobs, college admissions, or concert tickets without relying solely on monetary prices. Kessler explains that hidden markets operate on rules distinct from traditional price-based commerce, governing areas from dating to securing Taylor Swift tickets. He introduces the concept of "choose-me markets," where selectors like employers or admissions officers must pick candidates without a clear price signal. A key strategy is that signaling genuine interest often proves more effective than presenting a perfect application. Kessler advocates for "settling for silver" as a tactic, suggesting that aiming for slightly less competitive opportunities can ultimately yield better outcomes. He warns that attempts to overtly game these systems frequently backfire on participants. One surprising claim is that many people inadvertently sabotage themselves by not recognizing they are in a hidden market at all. Kessler asserts that understanding the selector's problem—their need to efficiently identify suitable candidates—is more crucial than personal qualifications. He illustrates that in job markets, a passionate cover letter can outweigh a flawless resume. The discussion reveals that scarcity in these markets is often artificially constructed by the rules governing them. A memorable analogy compares navigating hidden markets to understanding the unspoken rules of a private club. The conversation is educational and analytical, dissecting everyday social and professional systems through an economic lens. The tone is conversational and accessible, translating academic economic concepts into practical advice. Listeners interested in behavioral economics, career strategy, or social dynamics would find this episode highly engaging. Individuals seeking purely motivational content or dismissive of economic frameworks might find it less appealing.

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