The Growth Show (HubSpot) · HubSpot

How Aequales Is Closing the Gender Gap

October 21, 2020·25 min·1 clip
Mia says COVID-19 is a 'backslide, not a wake-up call' for gender equality, with Latin American women already facing over 40% higher unemployment than men.
The numbers set the frame. The cold open moves from a 2003 pay-gap memory to current figures in the United States and Colombia. There has been progress, but it is patchy. Women still hold only 29% of senior management positions globally, even as that figure is described as a record high. The tension is pretty plain. Businesses still ask why gender equality belongs in workplace strategy, while the data keeps pointing to large gaps. Mia Perdomo introduces herself plainly. Andrea de la Piedra joins next, putting Aequales at the center of the answer. Their tool begins with measurement. The guest describes an online survey built especially for human resources teams inside participating organizations. Headcount is only one part of it. Aequales looks at organizational structure by asking how many men and women sit across levels and areas. Culture gets the same treatment. The survey asks how companies prevent and address sexual harassment, including what policies they have. Flexibility becomes another revealing signal because home responsibilities still fall unevenly on women. Plans matter, too. Companies are asked whether they have a gender equality or diversity committee and a strategy for closing gaps. The host then widens the lens. Aequales is advising corporations, while Mia and Andrea are also building and scaling their own startup across Latin America and corporate America.

As heard by us

Aequales makes the business case for measuring gender equality as a company system, not a slogan.

Aequales comes through as a practical answer to a problem many companies still treat as abstract: workplace gender equality. The episode grounds the case in pay and leadership gaps, then follows Mia Perdomo and Andrea de la Piedra as they explain how Aequales measures what…

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Hear how a Latin American startup turns gender equality into a measurable business system.

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