The Life Coach School Podcast · Brooke Castillo

Ep #524: Growth & Peace with Stacey Boehman

June 20, 2024·55 min·5 clips

Stacey made $10,000 selling knives in a week but cried in her car, realizing this couldn't be her life's purpose.

Brooke Castillo hosts this episode with Stacey Boehman, a successful business coach who teaches life coaches to scale their income. They explore the inherent tension between pursuing ambitious growth and maintaining personal peace. Boehman describes her own journey from a lower-middle-class background and a decade of struggling as an actor and retail salesperson. She recalls a pivotal moment earning $10,000 in a week selling knives while feeling profoundly miserable and unfulfilled. Boehman outlines her coaching programs: 2K for 2K for new coaches, a 200K program, and a 2-million-dollar program. The central dilemma discussed is that people often seek coaching due to discomfort in their current lives, only to encounter a new layer of discomfort when they start building a business. Many clients express a desire to retreat from the challenge in search of peace. Boehman argues people often lie to themselves, romanticizing the peace of stagnation while ignoring its pain points and discounting the rewards of growth. She introduces the concept of "high value" and "low value" cycles, emphasizing that deep self-knowledge comes from experiencing both winning and failing in pursuit of meaningful goals. Boehman shares that her most challenging period involved two years of public criticism, which ultimately taught her more about herself than any other experience. The conversation contrasts the "worthy grind" of earning the first $100,000—which involves sales calls, building an audience, and developing offers—with the different, more logical challenges of scaling from $1 million to $2 million. A memorable insight is that trying a little can be harder and more energy-draining than committing fully and taking massive action. Boehman recounts driving six hours for retail work while constantly consuming personal development and doing coaching calls, building unstoppable momentum. The episode's tone is conversational, intimate, and deeply reflective, blending personal storytelling with practical coaching frameworks. Listeners interested in entrepreneurial mindset, overcoming self-doubt, and finding purpose in the struggle of building a business will find immense value. Those seeking purely tactical business advice without the psychological exploration might find it less directly applicable.

As heard by us

A blunt, reassuring case for wanting more without self-abandoning.

Brooke Castillo and Stacey Baiman spend this conversation on the emotional side of growth, asking how to want more without treating the life already built as a failure.

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Why you'd press play

You want more without losing peace.

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