The Marketing Book Podcast · Douglas Burdett

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

·1 hr 3 min·2 clips

I'm not talking about Donald Trump's politics. I'm simply talking about Donald Trump as a marketer.

The final episode of the Marketing Book Podcast features David Meerman Scott discussing the ninth edition of 'The New Rules of Marketing & PR,' with significant focus on generative AI's impact on marketing. The conversation covers the evolution of content marketing over nine editions since 2007, political campaign marketing analysis, and how the book 'Marketing the Moon' inspired both a PBS documentary and a Scarlett Johansson film.

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