8 Steps To Have A Great Podcast - Harry Morton [550]
·37 min·3 clips
Harry Morton explains why Zoom crushes audio quality and reveals four better platforms for podcast recording.
The episode begins with Adam Adams introducing Harry Morton, a podcast production expert based in the UK. Harry immediately addresses the common issue of using Zoom for recording, explaining how it compresses data and reduces quality. He recommends alternatives like Zencastr, Squadcast, Clean Feed, and Riverside.fm, noting Riverside's high-quality audio and video features. The discussion moves to equipment, where Harry suggests the ATR 2100 USB microphone, a pop filter, and a boom arm, with tips on microphone proximity. Harry outlines his company's process for working with brands, starting with a kickoff call to define podcast goals and target audience. He argues against focusing on high-profile guests, instead advocating for content relevance and using podcasting as a business development tool. Harry shares an example where a client's podcast interviews generated enough revenue to fund production for two years. The conversation covers post-production, with Harry advising editors to cut uninteresting sections rather than obsessing over crutch words. He discusses SEO for show notes and titles, cautioning against including unnecessary words like 'podcast' or episode numbers. Adam asks about hosting platforms, and Harry mentions Transistor.fm, Libsyn, and Buzzsprout, highlighting features like dynamic ad insertion. Finally, Harry explains marketing strategies, emphasizing podcast networking through cross-promotion and guest appearances rather than paid social media campaigns. The episode concludes with Harry sharing his contact details on Twitter and his company website.
