The Self-Help Coaching Podcast with Tony Petrozza · Tony Petrozza

Meet Chad Price, the fitness entrepreneur, business is his sport!!

·48 min·4 clips

Chad Price shares how building his app led to suicidal thoughts, but his vision kept him going.

This episode features host Tony Petrozza interviewing fitness entrepreneur and veteran Chad Price, who founded Kettlebell Kings. They discuss the realities of entrepreneurship, drawing parallels between athletic competition and building a business. Price details his eight-year journey developing a personal development app called Proficio, which remains unlaunched due to undercapitalization. He explains his diverse business portfolio, including Kettlebell Kings, a hemp lifestyle brand called Life Grows Green, a consulting firm, and a real estate investment company. Price shares that Kettlebell Kings was recently acquired, placing him within a larger corporate structure with a board of directors. He describes the kettlebell as a versatile, space-efficient fitness tool used for everything from hard-style training to juggling. Price outlines the complex regulatory landscape for hemp and cannabis products, noting the challenges for minority-owned businesses in that space. He reveals he previously owned and shut down a nail salon just before the COVID-19 pandemic. A key insight is Price's view of business setbacks as a "paid education," where customers fund the learning process. He emphasizes that his primary drive is achieving a vision, not monetary goals, though he acknowledges the appeal of adding "zeros" to a business. Price stresses the necessity of building teams and delegating, admitting he is "a very lazy person" who prefers not to micromanage. He connects his team-building philosophy directly to his experiences in college sports at Rice University and the camaraderie of military service in the 82nd Airborne Division. Price argues that the competitive mindset from athletics, which involves studying top performers and preparing rigorously, translates directly to entrepreneurship. The conversation is informal, motivational, and draws heavily on personal anecdotes from both host and guest. The tone is supportive and exploratory, blending business advice with life philosophy. Aspiring entrepreneurs, especially those with athletic backgrounds, will find this episode relatable for its focus on perseverance and team-building. Listeners seeking a deep, tactical analysis of business finance or specific industry regulations might find the discussion too broad or anecdotal.

As heard by us

Fitness, business, and coaching collide in a loose but energetic interview.

Chad Price comes across as a fitness-minded entrepreneur who keeps circling back to the overlap between business, sport, and wellness. The kettlebell segment is where the conversation feels most grounded: it moves from training ideas into custom routines, creativity, and staying…

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Why you'd press play

You want a blunt, upbeat interview with a fitness entrepreneur where business is his sport.

Read the full recommendation in PlayNext →

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