We're Momming Today! w/Lauren Simonetti · FOX News Podcasts

Aging Gracefully with Susan Feldman

·23 min·1 clip

Women 50 to 65 own 70% of U.S. wealth and shop 250% more than any other demographic.

Susan Feldman opens the conversation by asking what happens when culture keeps trying to sort women into neat little brackets. Susan keeps the answer plain. She says Get In The Groove is for women she describes as age-defined, not boxed in by a number, and puts the core audience at about 50-ish through 65, while also saying women in their 40s can fit in too. The back-and-forth stays casual and direct. Susan presses on the language around age, and Susan answers without sounding rehearsed. That matters here, because the conversation is less about polished slogans than about how women actually feel about getting older. Susan's point is not to deny aging. It is to stop treating it like a label. The interview then shifts into a short generational riff. Susan says she likes Gen Z and sees them as more socially aware and more mindful than the generations before them. She connects that outlook to the financial crisis and the way younger people have watched older generations move through uncertainty, which shapes how they think about money and the world. From there the conversation turns to Susan's business history. Susan brings up One Kings Lane, the luxury home decor company Susan co-founded and later sold to Bed Bath & Beyond. Susan says the company launched in the middle of the financial crisis, which makes the story feel less like a polished founder myth and more like a real risk. She says the key was seeing an opening where other people saw only caution. Susan describes that mindset as putting blinders on and going after the vision. She says she realized there was nothing quite right online for the kind of interesting, unique home goods she wanted to find. That gap became the business. She does not romanticize the timing. Instead, she treats it as proof that hard moments can still hide openings if you are willing to look. The practical side comes through clearly when she explains why the company did not try to raise capital at the start. In that climate, she says, it would have been a waste of time. So they bootstrapped instead. That gives the conversation real texture, because it shows the difference between having a big idea and actually surviving long enough to build it. Susan keeps the pace brisk and conversational. She jumps in with quick affirmations, pushes back lightly, and keeps bringing the story back to lived reality rather than letting it drift into abstract founder language. That is where the show feels most itself. The interview sounds like two people talking honestly about work, age, and the pressure of getting older without pretending any of it is simple. The episode also stays focused on usefulness. Susan's point of view is not that aging is magically empowering. It is that women should be able to define themselves without being flattened by a number or a stereotype. That makes the business story and the age conversation fit together cleanly. One is about how she built a company. The other is about why she built a company for this audience at all. The closing stretch turns friendly and promotional. Susan points listeners toward Get In The Groove on social media and describes it as fun and inspirational. That ending keeps the episode in the same practical lane as the rest of the conversation. It never tries to become a grand manifesto. It stays close to the realities of work, age, and reinvention, which is why it works.

As heard by us

A candid founder story about being age-defined, building in a hard moment, and starting smart.

The episode's clearest thread is its interest in women being reduced to an age instead of a fuller identity. Susan Feldman comes across plainly as she talks about founding One Kings Lane, launching it during the financial crisis, and bootstrapping at the start rather than…

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Why you'd press play

If you want a candid take on life after 50, press play.

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