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The Art of Persuasion: How To Get Your Boss And Your Kids To Do What You Want with Lee Carter

·33 min·2 clips
A 360 review told Lee Carter she used her looks to get business and was too friendly to be boss-like.
The host opens with Lee Carter's new book and the fact that Carter is juggling it alongside a five-month-old baby. Carter explains that persuasion is her lane, both as a messaging professional and as someone seeing how that advice plays out in a messy home life. The conversation keeps returning to how to get the people around you to listen, and how that can look very different in real life than it does in theory. Carter says her stepson is already very good at reading people and navigating conversations. She treats that as a real skill, not just a kid being sneaky. Carter also jokes that she can advise everyone else more easily than she can manage her own life. That self awareness gives the episode its tone. She sounds like someone who knows the theory and still has to live inside the practice. The host asks whether empathy makes a person more open to compromise. Carter's answer points toward people who can match their message to the listener. She tells the story of being labeled a love expert after a Valentine's Day TV appearance. The moment lands as both funny and slightly embarrassing. It also makes her point about messaging feel more grounded. Carter's job, in her telling, is not just to win arguments. It is to understand what the other person is hearing. The interview keeps turning abstract ideas into family examples. That is where it feels most useful. The pace is brisk, with the conversation moving quickly from career to parenting to the odd public label a media life can hand you. By the end, the episode has made a simple case for paying attention to who you are talking to and what they need to hear.

As heard by us

Persuasion lands best when it stays close to family life and the gap between advice and practice.

Lee Carter makes persuasion feel rooted in daily life, using her book and her own home to show how influence works outside theory. The best passage stays close to personal dynamics: a teenager who can read a room, and Carter's recognition that the advice gets harder once it…

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Why you'd press play

Want a smarter way to persuade when facts alone do not seem to matter?

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