We're Momming Today! w/Lauren Simonetti · FOX News Podcasts

The "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition

·17 min·1 clip

The creators had to warn parents not to put elves near candles or light bulbs after some nearly got burned.

Krista Pitts, co-creator of Elf on the Shelf, shares the heartwarming family origin story of the holiday tradition, from their personal elf Fisbee to becoming a global phenomenon with 19+ million units sold. She discusses the brand's expansion into Netflix specials, live musical experiences, cereal, and how they overcame publisher rejections to build a Christmas empire.

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