Nudge

Richard Shorten discusses how behavioral science explains Five Guys' success through the perception of specialization.

An interview with Dr.

This episode analyzes the Partygate scandal, where Boris Johnson and his government were fined for breaking Covid lockdown rules they had set, and how this hypocrisy led to public anger and Johnson's downfall.

Robert Cialdini explains why a common pricing strategy is wrong and discusses marketing psychology principles including authority bias, Disney's movie strategy, and Prime energy drink's rise and fall.

HubSpot CMO Kip Bodnar shares four tips on how AI can transform business and marketing, emphasizing rapid innovation and practical applications.

Nudge sends Phil Agnew to HubSpot's Inbound Conference, where 12 marketers judge ChatGPT-rewritten headline copy from Webflow, RollWorks, Superd, and Wistia.

Richard Wiseman says the best speed-dating opener he found was, 'If you're going to be a pizza topping, what kind of pizza topping would you be?' The episode also revisits a BBC litter study where £10 payments produced a 2-out-of-10 enjoyment rating and £2 payments produced 8.5 out of 10.

Nudge host Phil Agnew asks pricing expert Marcus Huseman-Kopeski eight questions about psychological pricing, including anchoring, competitor comparisons, bundles, discounts, and price increases.

Will Guidara explains how he used a behavioral science principle to solve the problem of customer tension when paying the bill at Eleven Madison Park.

A podcast episode about a fraudster who sold fake Scottish tea to the rich and famous, exploring how he fooled people and the psychological principles behind it.

Will Guidara discusses how he used behavioral science and marketing psychology to build Eleven Madison Park into the world's number one restaurant.

Nudge's "Can this “magic” number change your behaviour?" opens with a March 1988 ITN clip about the A19 in North Yorkshire and then asks how a one-digit change can affect driving speed.

["Nudge talks with Katie Slocombe, a University of York professor who has studied chimpanzees since 2002, to ask what chimp behaviour reveals about human language and social rank.", "Slocombe says humans and chimpanzees shared a last common ancestor about six million years ago, so shared abilities may be older than people assume.", "She describes fieldwork in Uganda where female screams, pant-grunt hierarchies, and food grunts were recorded, then tested with playback experiments and captive experiments.", "The central claim is that chimp vocalisations can be tactical and intentional, not just reflexive, and that power in chimp society depends on both aggression and coalition building."]

Robert Cialdini's social proof research is framed through a Beijing restaurant experiment at Mei Zhou Dong Po, where labeling dishes as the most popular raised sales by 13% to 18%.